The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity): Kapferer, Jean-Noël: 9780749465155: Amazon.com: Books
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Four books have become international references <br/><br/>
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity): Kapferer, Jean-Noël: 9780749465155: Amazon.com: Books
Book Review: "The New Strategic Brand Management" by Jean-Noel Kapferer • Brand and Time Management
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity): Kapferer, Jean-Noël: 9780749465155: Amazon.com: Books
Jean-Noël Kapferer (Author of The Luxury Strategy)
Strategic Brand Management: Creating and Sustaining Brand Equity Long Term: Kapferer, Jean-Noel: 9780749420697: Amazon.com: Books
Book Review: "The New Strategic Brand Management" by Jean-Noel Kapferer • Brand and Time Management
Brands and Brand Positioning - ppt video online download
Strategic brand management: New approaches to creating and evaluating brand equity: Kapferer, Jean-Noël: 9780749406974: Amazon.com: Books
Kapferer's Brand Prism - Square Holes - Market Research Australia and Cultural Insight
The New Strategic Brand Management by: Jean-Noël Kapferer - 9780749465162 | RedShelf
Book Review: "The New Strategic Brand Management" by Jean-Noel Kapferer • Brand and Time Management
Strategic Brand Management: Creating and Sustaining Brand Equity Long Term: Kapferer, Jean-Noel: 9780749420697: Amazon.com: Books
Amazon.com: The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity): 9780749450854: Kapferer, Jean-Noël: Books
The New Strategic Brand Management Kapferer Jean-Noël 9780749450854 | eBay
New Strategic Brand Management: Creating and Sustaining Brand Equity Ser.: The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term by Jean-Noël Kapferer and Jean N. Kapferer (2004, Trade