Star Wars' toy sales fall as movie-tie fatigue sets in
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Austin, TX 18MAY05: Shoppers buy Star Wars merchandise at the grand opening of a Wal-Mart SuperCenter in south Austin. This shopper bought close to $300 worth of merchandise for his seven year-old
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Star Wars will make its real money in the mall, not the cinema - Vox
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Star Wars will make its real money in the mall, not the cinema - Vox
Star Wars Merchandise: The Psychology Of A Hit - Bloomberg